For the love of marketing, advertising will remain to be a staple in any market. What better way to reach out to people or let everyone know about a certain product or service through ads (media, print, etc.) that show them how these items can change their lives for the better. These ads have been effective for years in increasing brand recall and boosting sales of many businesses. And the continued advancements in technology gave helped a lot in promoting or growing any brand throughout the world. But in China, the Chinese government now restricts the hiring of Korean stars in marketing and advertising in China because of a diplomatic dispute. China is implementing a clampdown on Hallyu, the Korean wave of KDrama and KPop, thereby companies operating in China will no longer hire South Korean celebrities in promoting various products or services offered to the Chinese market. It’s all because of the South Korean government’s support on the U.S. missile defense technology that will likewise be carried out on South Korean soil, which is officially known as the Terminal High Altitude Area Defense System or simply THAAD.
And it’s not only in advertising but Korean performers are likewise no longer welcome to perform in shows in China. It seems like a dead-end for South Korean stars who wish to earn extra on the side on Chinese territory.
Considering how serious the Chinese government is when it comes to implementing restrictions they consider are crucial for national safety and security, this restriction among South Korean stars will perhaps go on for a while as China decides who deserves their loyalty, their long-time ally and diplomatic partner, North Korea, or will they pursue a friendly relationship with the Western superpower that is America, which is likewise a friend of South Korea. But to add more insult to injury, not only is China no longer hiring South Korean endorsers but even Chinese tourists going to South Korea have significantly gone down as well.
South Korean tourism suffered a lot because of the Chinese ban. But if there is one good thing that came out of this tension, South Korea realized they can’t depend solely on Chinese tourists to boost their revenue because the issue of geopolitics in the region can easily turn against them at any given time. The Chinese can be unforgiving and that’s a lesson learned by all South Koreans, albeit in a hard way. The country is currently opening its doors to other neighboring tourists in Asia and Southeast Asia to make up for the drastic loss of revenue. A door has been closed but they can definitely open up many windows. Korean Ads No More In China is republished from The Chinese Human Rights Development Net Blog from https://chrdnet.org/2017/06/27/korean-ads-no-more-in-china/
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